segunda-feira, 11 de maio de 2009

Chrome Ad in the New York Times

via Google Operating System by Alex Chitu on 5/8/09



Google bought a large expandable ad in the online edition of the New York Times to promote Google Chrome. The ad lets you play the 11 Chrome-related short films recently uploaded at YouTube.


Here are some of the reactions on Twitter:

patrickbeeson: "Saw a monster ad for Google Chrome on the front of nytimes.com this morning."

jlopezvalcarcel: "Google bought a display ad on NYTimes.com for Chrome. Quality content wins the day. Automated algorithms can only take you so far."

sydneyskybetter: "If an ad for Google's Chrome browser is going to take up 80% of NYTimes.com, the least they could do is offer a version for mac."

brooksjordan: "Man, Google has a cool ad/micro-movies abt Chrome on the NYTimes right now. I can't take a screenshot 'cause it only plays on hover."

Google Chrome is the most advertised Google product: you'll often see it promoted on Google's homepage, on YouTube, LinkedIn and other places. Word of mouth worked well for Google's search engine, but it's probably not enough to make you change your browser, especially when you don't even know what a browser is or when you think that the Internet is a blue icon on your desktop.

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